AFC Bournemouth vs Swansea City 1973, Division Three

Bournemouth vs Swansea, pictorially represented by the inside of an LSD trip

Bournemouth vs Swansea, pictorially represented by the inside of an LSD trip

By Miles McClagan

Programme: AFC Bournemouth vs Swansea City

Date: 21 April 1973

Result: 2-0

Bournemouth (or AFC Bournemouth as they were known in this programme) were at the vanguard of the 1970s programme revolution, the one that Coventry City spear-headed.

And when we say “revolution”, we mean they turned their programme cover to terrifying acid trip style covers and ads for Ted MacDougall Sports.

However, this was still miles away from the standard 8-page teams and news pamphlets of the 60s, and as such should be remembered and noted.

Also for fans of social time capsules, the phrase “spend the night dancing to popular pop groups” in the social club notes might need to be explained to the young folk out there…

Unfortunately, this programme from Bournemouth’s home game against Swansea comes as it looks like the Cherries have missed out on promotion, much to the chagrin of an apologetic John Bond.

Luckily, any fans could console themselves with 40 quid off a motor promised by 1973’s Swiss Tony, Nicholas J Ratcliffe.

Throw in one of the most glamorous photos ever taken of a professional footballer, and you can be assured the patrons of Dean Court got value for their 10p. As long as the cover didn’t give the patrons nightmares…

A car salesman so poor he couldn't afford capital letters for his name.

A car salesman so poor he couldn’t afford capital letters for his name.

Professional car spruiker Nicholas J Ratcliffe (a.k.a. nicholas j. ratcliffe) wants to tempt you with a very trustworthy offer for 40 quid off a Hillman Imp.

Bournemouth Swansea programme

It was a simpler time in 1973, when image rights didn’t matter, because we aren’t sure Wolfgang Overath REALLY consented to rep for Ted MacDougall.

Focus? Pfft. Waste of time.

Focus? Pfft. Waste of time.

The pure glamour of John Benson’s photo shoot – no one involved thought “maybe take a different one?” – and for that, we thank you.

Bournemouth Swansea programme 1973

“Press shop toolsetter”, “added VAT”, “6 3/4%”, “Star of Z Cars” and a song writing competition – yes, it is the 1970s ladies and gentlemen.

Bournemouth Swansea programme

You can’t have too much bingo, it’s true, but what on earth is involved in a “Solo whist drive”?

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