What about meh? An editorial for the digital age.
A meh-view of the 2015-16 season, in the spirit of the digital age. Continue reading →
Tag Archives: Manchester United
Wanderers walk in South Melbourne’s footsteps… almost
In further proof that the NSL was better than the A-League, South Melbourne managed to compete in the 2000 Club World Championship in Brazil without a messy pay dispute. Continue reading →
Hull City vs Manchester United – Division 2, 1974
Hull City hosted Manchester United in the Second Division in 1974. Continue reading →
More than the game: fan engagement
Sporting teams are fighting a battle off the pitch to get more fans through the gates. The challenging financial climate, competition from new leisure activities, as well as the convergence of digital media and sports…
George Best in Devonport
On a clear July night in 1989, George Best stepped out of the change rooms at Valley Road to play alongside his new teammates for Devonport City. Continue reading →
Marketing the world’s biggest club
Manchester United is a global brand, not just a football club. So it was appropriate that Manchester United’s Head of Marketing, Jonathan Rigby, joined the United team in Sydney during the club's recent tour. Continue…